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Better Rail VIA Research
Validated a multi-method approach that can be scaled for future full scale research 2-year timeframe study.
Research, Design
Oct 2024 - Nov 2024
2 Product Designers | 1 User Experience Designer
Introduction
Overview
What did I do? My Role
Why?
As a B2C2B product, the idea was to make Quizizz the student’s and teacher’s preferred teaching/learning OS. This would in turn influence purchase decisions at the school and district levels.
35%
Improved onboarding process
25%
Increase in user retention
What did I learn?
The thrill and challenges of designing for core production software and how to optimize gamification practices for the classroom.
Problem & Context
Canada’s senior population is projected to reach 10.7 million by 2040, nearly 25% of the country.
Many older adults depend on long-distance train travel for medical appointments, family visits, and leisure, which are vital to their independence and well-being.
VIA Rail, Canada’s national passenger rail service, must adapt to this demographic shift. Without age-friendly design, seniors risk reduced mobility, isolation, and lower quality of life.
Key Question:
How might we improve the train travel experience for seniors—making it more accessible, comfortable, and aligned with their needs?
Goals
Understand seniors' real-world challenges in planning and taking train trips
Design age-inclusive tools for booking, boarding, and on-board experience
Reduce travel anxiety and increase independence
Provide actionable insights for future VIA Rail service development
Research Methods
Multi-Method Approach (Customized Per Journey Stage):
Passive Observation
Design Game Tool
Onboard Survey
Pilot Testing
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Lütke
CEO, Co-founder | Shopify
Conclusion
The modernization of the subscription management platform successfully addressed the core usability issues and improved the overall user experience. By focusing on simplifying the interface and optimizing workflows, we were able to create a more efficient and enjoyable platform for users. The significant improvements in user engagement, satisfaction, and subscription rates underscore the importance of user-centric design in achieving business success.